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 What’s in a name? The power of a company’s moniker and why we chose ours

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What’s in a name? The power of a company’s moniker and why we chose ours

Read Time: 3 minutes

Even if you haven’t asked us directly, you’ve probably wondered why we chose to name our company after a type of confectionery. Well, it has nothing to do with our appreciation for sweets. While it may seem a little strange on the surface, Milk Chocolate is a reflection of our business’s core philosophy and both my and Richie’s personalities.

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