We are big on data, and for very good reason. It’s the backbone of our business. Beyond real estate, our capabilities include macroeconomics and property economics, data science, UX design, machine learning and software engineering, we have all bases covered.

The property market is one of the key pillars of the national economy. Therefore, one needs to examine the property market from a broad macroeconomic perspective, together with other important macroeconomic indicators including, but not limited to income, the job market, public investment and population growth.

We know how to identify the right property, in the right region, in the right suburb, on the right street.

When it comes to observing the market and economic conditions, we have a keen understanding and analysis of the Australian and global economies and their interaction with the local property market, which is shaped by extensive research. We closely track reputable think tanks like the IMF, the World Bank, the Asian Development Bank and Australian Government agencies to gauge economic developments and potential market changes. 

Our love of data

We understand big data’s necessity for our business and the industry at large when it comes to planning, purchasing, renovating and property management. So, we’ve developed a tech vertical that seeks to find, clean, and interpret volumes of data to complement the work of our various teams.

We currently own 1,500+ data points for every suburb, region and city in Australia dating back to 1980 (1991 ACT, 1993 SA, 1999 NT).

Our database consists of data acquired through CoreLogic (the country’s largest source of Real Estate data), ABS (an independent statutory agency of the Australian Government), RBA (Australia’s Central Bank), Google Maps and many other private and public data agencies.

Some of the key things we look for include planned and proposed infrastructure projects and investment, foreseeable gentrification, and evidence of historic performance. Using analysis gleaned from our Senior Economist, we investigate the multi-layered economic drivers that might influence a property’s long-term capital growth. We call on roughly 35 key indicators and have carefully set the thresholds to ensure the suburbs we select will provide long-term stable capital growth.

Machine learning

We’ve always done things differently at Milk Chocolate. From our full-service property purchase, construction and management offering to our engagement of more unconventional fields like economics, UX design, data science and tech, our core philosophy has consistently centred on pushing the boundaries of traditional real estate. One of the key pillars of our expansive approach is our focus on machine learning. 

Data is king, there’s no denying that machine learning will be an increasingly integral part of other real estate companies around the world. The industry is cottoning on to the advantages of incorporating AI and machine learning into the traditional business model: using big data to analyse economic and property trends; automating once menial and labour-intensive tasks; and optimising property purchase, sale and build decisions to generate the very best result for buyers, sellers, owners, and agents alike. 

The Milk Chocolate platform

Something we've long recognised—and a fact that is widely echoed—is that the real estate and construction industries deserve a shake-up. They’re steeped in tradition and, next to other fields, have been comparatively slow in adopting new technologies. Today, we are creating technology to revolutionise the way these industries work.

Our in-house product team—consisting of design, software engineering and machine learning—have built a custom software platform to streamline and automate your property experience, providing you with a powerful and easy-to-use tool that manages everything property, at your fingertips, in one place! There is nothing like Milk Chocolate on the market. We are here to change the way you experience property. We untangle the mess, we provide you with the confidence to make these really big decisions, effortless.