They say that calm seas don’t make good sailors, and I reckon steering a business through a global pandemic is a true testament to that idea. This is truly uncharted territory; we had no maps or navigation tools to prepare us, and the journey has been nothing if not uncompromising.
Over the course of our company’s stand-down period, my co-founder Michael and I devised a tool that successfully got us there: our custom-built revenue trigger tracker.